5 Hints Cold Calls Aren’t Productive
Have you ever received a cold call? Sure you have, although, it’s not so common anymore. How do cold calls make you feel?
Have you ever received a cold call while you’re at work? Well, I recently have. It led me to a conclusion: Cold calls are no longer productive.
Allow me to set the scene.
My Cold Call Experience
Pretend for a moment you work in an office. You’re sitting at your desk with your co-worker quietly doing his thing at his desk next to you. You’re completely concentrated on, let’s say, typing out a blog post for your website.
The phone rings. Your boss in the other room picks it up, “Good morning,” while you continue typing.
“Yes, she’s available. May I ask who’s calling?” You start to wonder if your boss is talking about you. Who could be calling you? “One moment please.”
“Kelsey, The phone is for you,” my boss says to me. Confused, I immediately stop my train-of-thought and pick up the phone, “Hello, this is Kelsey.”
“Hi Kelsey, my name is so-and-so. How are you?”
“I’m good, how are you, so-and-so?”
“Good thank you. I’m calling from such-and-such because I noticed you’ve recently been on our website and enjoyed some free content. Is this a bad time? I’d like to discuss how we might be able to help you market your business?”
My eyes roll and rage begins to fill my chest. “Oh, I’m not interested.”
That’s right. So-and-so hung up on me.
I place the phone back on the charger feeling a combination of disbelief and anger. So-and-so called me and then had the nerve to hand up on me. Is this real life?
Then, I realized, I basically asked for this cold call. My boss had forwarded me an email from such-and-such offering free high-resolution photos in which I was required to reveal a number of personal details, including my telephone number.
I walked right into the trap. Now, not only do I feel disbelief and anger, I feel violated.
1. Cold calls are a violation of privacy
‘Cold emailing’ is illegal in Canada because it’s a violation of the receiver’s right to privacy. A phone call is a more personal experience than emailing. Therefore, cold calling should be seen as an invasive, unacceptable practice.
2. Cold calls waste your time
You have no idea if the person is actually interested in the products/services you offer. You’re shooting blanks. Usually, individuals do their own research on their own time to source a product or service they’re in need of.
3. Cold calls waste my time, too
I can’t hire you anyway. I’m not the decision-maker of the company. I’m also not likely to transfer you to speak to that person if I feel you’ll be wasting their time.
4. Cold calls alter your brand’s reputation
By invading someone’s right to privacy, interrupting their day, and forcing your product/service down their throat, you’re ultimately altering the viewpoint that individual will forever have on your company. Pair that with the power of word of mouth and an online reputation, you’re traveling down a slippery slope.
5. Consider alternatives
Consider a follow-up call from an initial point of contact or a Google AdWords campaign instead of cold calling. These methods ensure you effectively target your leads at the right stage of the buying process.
What’s your opinion on cold calling?
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