Pay-Per-Click Marketing

Pay Per Click (PPC) is paid advertising in Search Engines. Advertisers pay the Search Engine each time a searcher clicks on their displayed advertisement or sponsored link. Since the advertiser pays the Search Engine for each click, the averaged cost of clicks in PPC is called Cost-Per-Click or CPC.

Using bidding system provided by each Search Engine, the advertisers can choose to have ads listed higher or lower for a keyword, depending upon how much they are willing to spend per click and the amount of traffic they want. The higher the paid listing on the search engine result pages (SERP), the higher is the Cost-Per-Click.

PPC as a marketing vehicle has certain unique features that no other form of online promotion can match:

Definite
PPC is instant form of marketing and specific countries, cities, and languages can be targeted.

Controlled Cost and Traffic
The definite nature of PPC allows the amount of traffic and cost to be controlled to exact figures as per business models, budgets, sales handling, and growth plans.

Flexible
Changes can be instantly made to the campaign depending on the current business needs.

Low Risk
PPC is not Search Engine Algorithm dependent and is guarded against any changes that might happen in Search Engine Algorithms.

In short, PPC programs let you choose the keywords you want to advertise on, the amount you want to spend per click, the message you want to send out, the cities/countries/languages you want to target and you only pay if you get visitors!

Contact us for more information on what we can do to help you set up and manage pay per click campaigns to market your website.